'Journal of Academic Research for Humanities' is a double-blind, Peer-Reviewed, Open Accessed, International research journal based in Pakistan.
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Impact of Organizational Drivers on Employee Green Behavior: A Study on the Sugar Industry of Pakistan


  This paper aims to study the impact of organizational drivers on Employee Green Behavior in the sugar industry of Pakistan. We focused on data collected by labour, technical engineers, and chemical engineers’ level of employees of sugar the industry. The results obtained are based on information gathered through a closed-ended questionnaire. The research methodology was a quantitative study. The hypotheses were examined via the perspective of regression analysis in the study and found that the independent variables, including Intrafirm communication, Incentive structure & culture, and Transparency and accountability, have a significant and positive impact on EGB. The study recommends future recommendations for research, and addresses the limitations and constraints of the impact of organizational drivers on EGB in this study, using objective measures of green behaviour, and considering individual characteristics and external environmental factors. This study will add to the small body of knowledge on the influence of organizational factors on employees' behaviour toward the environment, particularly in the context of Pakistan's sugar business.  The purpose of the study is to provide academics, policymakers, and business leaders with recommendations on how to advance environmentally responsible corporate practices. It also identifies the challenges and opportunities for improving employees' green behaviour in the sugar industry in Pakistan, which can be used for developing strategies to enhance the industry's sustainability. Overall, the findings can assist organizations in the sugar industry and other industries in designing and implementing effective strategies to promote green behaviour among employees, contributing to environmental sustainability and profitability.


Management, Psychological, Environmental Knowledge, Organizational


Author Biography

Dr. Abdul Rauf Kashif

I am working as an Assistant Professor at the Department of Business Administration, Institute of Southern Punjab, Multan Pakistan and interested in innovative ideas.


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